Company News, New Products

From Tesla to Twitter to Eau de Toilette? Elon Musk Launches Fine Fragrance

Burnt Hair rings up $5 million in sales in a matter of hours.

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By: TOM BRANNA

Editor

Tesla's Founder and Twitter's new owner Elon Musk is in the news again. No, he's not planning another excursion on Space X, his rocket-building company that aims to make space travel more affordable for countries, companies and consumers. No, this time Musk is building something on a smaller scale. The entrepreneur launched a fragrance called Burnt Hair which, despite the concept, racked up $5 million in sales just days after its debut. The fragrance costs $100 and ships in Q1 202...

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